Media Literacy and Critical Thinking - Techniques Used by Media Texts

 

OpenClipart-Vectors, tomado de Pixabay

Techniques used by media texts:

1) Identification: To make the receiver feel identified in the text, for example, by using a character that resembles his/her appereance.

2) Generalization: The text tries to persuade by suggesting that all the people uses the product/solution.

3) Emotional appeal: The advertiser tries to make to reciever feels good, privileged, luxurious, smart, etc.

4) Celebrity endorsement: The advertiser places someone famous person using the product/solution, using the celebrity's "authority" as a selling point.

Illusion of reality is also used as strategy by media texts. For example, some realities are portrayed on the news, while others don't. Or when a "true story" is retold in a documentary (in a new way). Even when media creators try to be objective, the story they tell shows its creator's perspective. You cannot take for granted that what is said to be true or really is.

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