Media Literacy and Critical Thinking - Identifying Text Creator's Ideas

 

Imagen de Qimono, tomada de Pixabay

A really important part of media literacy is to try to identify what the ideas of the text's creator are, and then we can decide if we agree. We must study the text a second o a third time, and reach our own conclusions, so our opinion enters in the ecuation and we don't have just to beleive what we were told to.

Key concepts and questions:

1) Producer: All messages have an author. Question: Who is the author of this text?

2) Presentation: The text laguage: images, sounds, etc. Question: What visual, auditory or linguistic techniques are used?

3) Receiver: The reception of the media message depends on who is readig. Question: How might audiences with different perspectives receive the messagesin this text?

4) Ideology: The message conveys an implicit ideology or value system. Question: What different types of people, ideologies and settings are represented in the text?

5) Objectives: Most media seek to gain money or power. Question: What seems to be the author's purpose in sending this message?

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